Post by account_disabled on Feb 27, 2024 9:35:43 GMT
The How do people behave in a threat situation? What do they buy first? What happens after further regulations are introduced? What do they return to most quickly after the crisis? We can already see that some products toilet paper, thermometers, soap, wipes experienced a sudden increase, followed by a decline. Others such as board games, treadmills, printers, laptops accelerated slower, but are still growing. Jacek Pogorzelski I believe that marketing is irrelevant in the current situation, i. e. inadequate to current challenges. We are dealing with a crisis situation to which the rules of crisis management apply, not marketing.
Of course, you can talk about how a crisis is a good time to rethink the basics strategy, value proposition or even the entire business model, but only those who stand on strong, stable legs have this luxury. Most organizations operate in emergency Job Function Email List mode, and the uncertainty about the end date of the epidemic and its full economic consequences requires acting conservatively - i. e. minimizing expenses, because generating revenue, which is the responsibility of marketing, is extremely difficult at the moment. Even those who are favored by the current conditions, such as Zoom Video Communications.
Whose share price jumped from to even in a week, do not promote themselves with full force, because it could be perceived as people who owe their current prosperity to chance. and not to his genius. That's why we currently have a flood of CSR-style communication. We'll see how the situation develops in a few weeks. Michał Leszek The viability of marketing activities in the current situation depends largely on the cost and revenue structure of our business model and how government decisions on trade restrictions affect our sales opportunities. For companies with large proportions of fixed costs independent of the volume of sales in their total costs, which are covered by the trade ban, the main task will be.
Of course, you can talk about how a crisis is a good time to rethink the basics strategy, value proposition or even the entire business model, but only those who stand on strong, stable legs have this luxury. Most organizations operate in emergency Job Function Email List mode, and the uncertainty about the end date of the epidemic and its full economic consequences requires acting conservatively - i. e. minimizing expenses, because generating revenue, which is the responsibility of marketing, is extremely difficult at the moment. Even those who are favored by the current conditions, such as Zoom Video Communications.
Whose share price jumped from to even in a week, do not promote themselves with full force, because it could be perceived as people who owe their current prosperity to chance. and not to his genius. That's why we currently have a flood of CSR-style communication. We'll see how the situation develops in a few weeks. Michał Leszek The viability of marketing activities in the current situation depends largely on the cost and revenue structure of our business model and how government decisions on trade restrictions affect our sales opportunities. For companies with large proportions of fixed costs independent of the volume of sales in their total costs, which are covered by the trade ban, the main task will be.